Kpop

Why do people love KPop?

It stems from the lack of self belief in one own's abilities.
KPop teaches you that through hard work, perseverance and mass manufacturing, you can become a superstar.
You, an ordinary joe, a nobody, can become a somebody. All you have to do is rigorously train, give up any semblance of a normal life, cut your face, stitch it back up, learn to dance, singing optional, work out and poof, you can make it anywhere.
Thats the appeal. Thats why the masses love it.
Its about self belief and our drilled dogma that hard work does pay off.

Then there's PSY. whose success is based on hard work, 3 albums prior to this, ridicule, perseverance through tough times, lack of commercial success, then 1 hot single and bam, he's the man who's brought 1/7th of the world together. unless you watched the damn thing more than once and are messing up my stats here.
Why him? What makes his brand so successful?
Its because through the course of his career, he stayed true to himself.
Sincerity. The missing ingredient. The secret ingredient. The special sauce that takes a dish from a dime a dozen, to 1 in a billion.

The differences between them and him is that he took it in his own direction.
This is what he truly wanted to be, not something forced upon him and which he took up as his own.
It was a clear sense of direction, conviction and quite basically, not giving too much of a damn what others were doing or keeping up with trends.

So really, it may be a silly video, overplayed, self depreciating and overall, catchy, it is sincerity and self belief that always ring true in the face of corporate manufacturing.
Its strange, but in a way, the lack of care of financial and corporate success may have been one of the overwhelming factors for it.
Bastard probably doesn't even own nor profits from the image rights of that famous caricature of him.
You know which one I'm talking about.